You know you’ve made it in society when you are described in Wikipedia:
Ugg boots (sometimes called uggs)[1] are unisex sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface.
Ugg boots often have a synthetic sole, although this is not universal. Heights range from around the ankle to above the knee, they are available in a range of different colours as both slip-on and lace-up varieties, and they are produced by a number of manufacturers. The natural insulative properties of sheepskin gives thermostatic properties to the boots: the thick fleecy fibers on the inner part of the boots allow air to circulate and keep the feet at body temperature.[2] This means that ugg boots can be worn without socks even in relatively cold weather.
Ugg boots are believed to have been first developed in Australia or New Zealand, although the exact date is uncertain—they have been, at different times, identified with pilots in World War I who are said to have worn them for warmth in unpressurized planes, shearers in rural Australia during the 1920s, surfers and competitive swimmers who wore them in the 1960s and 1970s for keeping warm while out of the water. In the early 2000s, they became a fashion trend in the United States, leading to increased global sales.[2]
…..and also have multiple descriptions in the Urban Dictionary:
1. fugly winter boots that trendy girls wear because they are simply BRAINWASHED into thinking they look cute when in reality they look stupid...like point and laugh stupid. they are also ridiculously expensive for something that doesn't look that special.
the typical UGG boot wearer is normally a thin white female with long blond hair and, in most cases, a fake tan. they typically wear anything with the Abercrombie & Fitch logo/name and a mini skirt...and uggs. many of these brainwashed homosapiens look EXACTLY the same, so finding them is very easy. they normally gather at the local mall or at a Target store.
Ugg boots are sometimes tucked into pants, normally jeans. in this case, they make the ugg boot wearer look like they have elf feet, or really big feet. Thus, making them look unattractive.
In addition, some young soccer moms have also been noted wearing these boots, resulting in their husbands cheating on them and/or filing for divorce.
2. Ugly preppy boots that people wear with mini skirts. NO They are not meant for snow, uggs are not waterproof. they started in australia, how often does it snow there? no they are meant to be worn after surfing, cuz they keep your feet dry and warm.
dumb prep: oh no! i ruined my ugly boots while running in the snow!
yeah uggs suck
3. Boots worn by every preppy girl who wants to be like their celebrity idols and worn by men who enjoy having gay sex. You can normally see Uggs in brown, white, black, and I'm sure numerous other colors. They also come in the form of slippers. The only positive thing about these hideous abominations made from sheepskin is that they are warm. But hell, you could by cheaper boots that are warmer. And while I'm mentioning the price, lets talk about the negatives. The price for these unholy, disgusting, eyesore boots are high. 120$ and up. They're ugly. Hence the name Uggs. They're hideous and if you ever see an unworn pair, you should incinerate them. In fact, if you see a person wearing them, you should burn them too. The world needs less idiots. Uggs are worn mainly by upper middle class and upper class teenage girls. These girls wear them because they're conforming and follow whatever their magazines and friends tell them to do. On top of that, they have lots of money, and their parents couldn't care less about tossing a wad of money at their kids. It should also be noted that these girls don't know that Uggs are made out of sheepskin. So be sure to tell them that Uggs are made out of kittens and babies.
Prep: Lyke oh mai gawd im goin to the mall 2day to git new uggs!
4. Actually, ugg boots are meant to be worn after surfing (hence they're austailian origins- how often do aussies have snow snorms)...and maybe they are practical there, but they're still ugly and make people's feet sweaty and smelly. Why.. people why???
Situation A: It's 20 degrees and snowing (UGG BOOTS are not waterproof..wear them in the snow and you've ruined them..unless you waterproof them with a cream ahead of time)
Situation B: It's 90 degrees out, your feet are sweaty and smelly..and you do not..by any means look cute. You look like an eskimo on vacation in LA.
5. Austrailian boots that became very popular in the United States. Many celebrities are spotted wearing them and so are the "popular" kids in many schools. The boots can be extremely expensive and are made of sheepskin.
Many people dislike the boots while others love them.
Altough they look warm and wintery, getting snow on them will ruin the boots.
Girl: I love your pink boots! Where'd you get them?
Girl 2: They're called Uggs, and I got them for $120. Real sheepskin, duh.
Girl: That's expensive! Are there really sheep that grow pink fur?
The only reason you have haters out there is because the world is full of things people love to hate. I could go on and on, but Uggs have certainly created a stir in worldwide culture and fashion. So much so, that $$$MR. MARKET$$$ is buying the stock that makes Uggs, Deckers Outdoor Corporation (NasdaqGS: DECK) for the second time. Why? Look at these boots:

Not impressed? Ok..look at this chart:

Now you can smell what $$$MR. MARKET$$$ is cookin…Today I bought DECK at 158.19. I will sell it in 4 – 6 weeks at 182.38.
Now some products are fads and some products become culture staples. I believe that Uggs have transformed from a fad to an everlasting staple, like Starbucks coffee and Nike. People of all ages have been wearing Uggs for quite some time and DECK’s most recent earnings were just off the hook.
I’m not going to begin to explain why these are popular but people aren’t buying just Ugg boots anymore, now they buy Ugg clogs and Ugg flip-flops in all different styles. Demand for Ugg boots has taken off like a rocket. And so has business for Deckers, despite the recession. The maker and designer of fashion footwear has enjoyed double-digit sales growth for 11 straight quarters. Consumers are buying new colors and styles of Ugg boots and replacing what they have. And they're responding well to new products.
I’m not going to sit here and justify why people are buying these things, but they are flying off the shelves. All I need to point to is earnings earnings earnings:
GOLETA, Calif.--(BUSINESS WIRE)--Deckers Outdoor Corporation (NASDAQGS: DECK - News) today announced financial results for the first quarter ended March 31, 2010.
First Quarter Highlights
Don’t ask me, ask the boss:
Angel Martinez, President, Chief Executive Officer and Chairman of the Board of Directors, stated: “Our first quarter earnings performance was much stronger than expected, driven by higher sales of the UGG brand combined with double digit growth of the Teva brand. Both our direct-to-consumer business, highlighted by same store sales growth of 28.2%, and our overall domestic wholesale business were above plan, as consumer response to the UGG brand’s diverse assortment of spring boots, sandals, and new sneaker collection was very positive. The sell-through performance of our entire brand portfolio this spring has been very encouraging and has led to improved orders for the fall season, evidenced by our heightened outlook for the full year. We move forward with strong momentum across our business, and with $357 million in cash and no debt, we are well capitalized to execute our future growth strategies.”
Ok Angel…go get me some money.
I am HUGE!!!
$$$MR. MARKET$$$
PS..if you earn on this stock, please don't forget my favorite charity...www.dereksdreams.com
Ugg boots (sometimes called uggs)[1] are unisex sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface.
Ugg boots often have a synthetic sole, although this is not universal. Heights range from around the ankle to above the knee, they are available in a range of different colours as both slip-on and lace-up varieties, and they are produced by a number of manufacturers. The natural insulative properties of sheepskin gives thermostatic properties to the boots: the thick fleecy fibers on the inner part of the boots allow air to circulate and keep the feet at body temperature.[2] This means that ugg boots can be worn without socks even in relatively cold weather.
Ugg boots are believed to have been first developed in Australia or New Zealand, although the exact date is uncertain—they have been, at different times, identified with pilots in World War I who are said to have worn them for warmth in unpressurized planes, shearers in rural Australia during the 1920s, surfers and competitive swimmers who wore them in the 1960s and 1970s for keeping warm while out of the water. In the early 2000s, they became a fashion trend in the United States, leading to increased global sales.[2]
…..and also have multiple descriptions in the Urban Dictionary:
1. fugly winter boots that trendy girls wear because they are simply BRAINWASHED into thinking they look cute when in reality they look stupid...like point and laugh stupid. they are also ridiculously expensive for something that doesn't look that special.
the typical UGG boot wearer is normally a thin white female with long blond hair and, in most cases, a fake tan. they typically wear anything with the Abercrombie & Fitch logo/name and a mini skirt...and uggs. many of these brainwashed homosapiens look EXACTLY the same, so finding them is very easy. they normally gather at the local mall or at a Target store.
Ugg boots are sometimes tucked into pants, normally jeans. in this case, they make the ugg boot wearer look like they have elf feet, or really big feet. Thus, making them look unattractive.
In addition, some young soccer moms have also been noted wearing these boots, resulting in their husbands cheating on them and/or filing for divorce.
2. Ugly preppy boots that people wear with mini skirts. NO They are not meant for snow, uggs are not waterproof. they started in australia, how often does it snow there? no they are meant to be worn after surfing, cuz they keep your feet dry and warm.
dumb prep: oh no! i ruined my ugly boots while running in the snow!
yeah uggs suck
3. Boots worn by every preppy girl who wants to be like their celebrity idols and worn by men who enjoy having gay sex. You can normally see Uggs in brown, white, black, and I'm sure numerous other colors. They also come in the form of slippers. The only positive thing about these hideous abominations made from sheepskin is that they are warm. But hell, you could by cheaper boots that are warmer. And while I'm mentioning the price, lets talk about the negatives. The price for these unholy, disgusting, eyesore boots are high. 120$ and up. They're ugly. Hence the name Uggs. They're hideous and if you ever see an unworn pair, you should incinerate them. In fact, if you see a person wearing them, you should burn them too. The world needs less idiots. Uggs are worn mainly by upper middle class and upper class teenage girls. These girls wear them because they're conforming and follow whatever their magazines and friends tell them to do. On top of that, they have lots of money, and their parents couldn't care less about tossing a wad of money at their kids. It should also be noted that these girls don't know that Uggs are made out of sheepskin. So be sure to tell them that Uggs are made out of kittens and babies.
Prep: Lyke oh mai gawd im goin to the mall 2day to git new uggs!
4. Actually, ugg boots are meant to be worn after surfing (hence they're austailian origins- how often do aussies have snow snorms)...and maybe they are practical there, but they're still ugly and make people's feet sweaty and smelly. Why.. people why???
Situation A: It's 20 degrees and snowing (UGG BOOTS are not waterproof..wear them in the snow and you've ruined them..unless you waterproof them with a cream ahead of time)
Situation B: It's 90 degrees out, your feet are sweaty and smelly..and you do not..by any means look cute. You look like an eskimo on vacation in LA.
5. Austrailian boots that became very popular in the United States. Many celebrities are spotted wearing them and so are the "popular" kids in many schools. The boots can be extremely expensive and are made of sheepskin.
Many people dislike the boots while others love them.
Altough they look warm and wintery, getting snow on them will ruin the boots.
Girl: I love your pink boots! Where'd you get them?
Girl 2: They're called Uggs, and I got them for $120. Real sheepskin, duh.
Girl: That's expensive! Are there really sheep that grow pink fur?
The only reason you have haters out there is because the world is full of things people love to hate. I could go on and on, but Uggs have certainly created a stir in worldwide culture and fashion. So much so, that $$$MR. MARKET$$$ is buying the stock that makes Uggs, Deckers Outdoor Corporation (NasdaqGS: DECK) for the second time. Why? Look at these boots:

Not impressed? Ok..look at this chart:
Now you can smell what $$$MR. MARKET$$$ is cookin…Today I bought DECK at 158.19. I will sell it in 4 – 6 weeks at 182.38.
Now some products are fads and some products become culture staples. I believe that Uggs have transformed from a fad to an everlasting staple, like Starbucks coffee and Nike. People of all ages have been wearing Uggs for quite some time and DECK’s most recent earnings were just off the hook.
I’m not going to begin to explain why these are popular but people aren’t buying just Ugg boots anymore, now they buy Ugg clogs and Ugg flip-flops in all different styles. Demand for Ugg boots has taken off like a rocket. And so has business for Deckers, despite the recession. The maker and designer of fashion footwear has enjoyed double-digit sales growth for 11 straight quarters. Consumers are buying new colors and styles of Ugg boots and replacing what they have. And they're responding well to new products.
I’m not going to sit here and justify why people are buying these things, but they are flying off the shelves. All I need to point to is earnings earnings earnings:
GOLETA, Calif.--(BUSINESS WIRE)--Deckers Outdoor Corporation (NASDAQGS: DECK - News) today announced financial results for the first quarter ended March 31, 2010.
First Quarter Highlights
- Net sales increased 16.2% to $155.9 million versus $134.2 million last year.
- Gross margin improved 610 basis points to 50.0% versus 43.9% a year ago.
- Diluted EPS increased 47.3% to $1.37 compared to $0.93 a year ago.
- UGG® brand sales increased 14.2% to $104.4 million versus $91.4 million last year.
- Teva® brand sales increased 21.4% to $43.2 million compared to $35.6 million last year.
- Retail sales increased 66.1% to $23.1 million compared to $13.9 million last year; same store sales rose 28.2%.
- Based on better than expected first quarter results combined with higher projected sales for the UGG and Teva brands, the Company is raising its full-year outlook.
- The Company now expects its full-year revenue to increase approximately 13% over 2009 levels, compared to previous guidance of approximately 11%.
- The Company currently expects second quarter 2010 revenue to increase approximately 25% over 2009 levels.
- The TTM (Trailing Twelve Month) Price/Earnings (P/E) ratio is 15.29. This ratio is lower than the average P/E for this Industry Group (Footwear) which is 30.85. The P/E of the S&P 500 is 30.60.
- The prior quarter Operating Margin of 30.35% is greater than the TTM Operating Margin of 22.41%.
- The Return on Assets (ROA) is 22.27. A high ROA is a good profitabilitymeasure since it reflects the ability of management to produce profits from eachdollar of company assets. The average ROA for this Industry Group (Footwear) is 3.11.
- The Operating Cash Flow was Positive in the last three years.
- The Return on Equity (ROE) is 30.33%. This ratio helps represent the futureability of a company to grow earnings. The average ROE for this Industry Group (Footwear) is 4.59%.
- The Current Ratio is 5.16. Current ratios above 1 mean that a company’s shortterm debts are less than its assets. The higher the ratio, the stronger the company’s finances.
Don’t ask me, ask the boss:
Angel Martinez, President, Chief Executive Officer and Chairman of the Board of Directors, stated: “Our first quarter earnings performance was much stronger than expected, driven by higher sales of the UGG brand combined with double digit growth of the Teva brand. Both our direct-to-consumer business, highlighted by same store sales growth of 28.2%, and our overall domestic wholesale business were above plan, as consumer response to the UGG brand’s diverse assortment of spring boots, sandals, and new sneaker collection was very positive. The sell-through performance of our entire brand portfolio this spring has been very encouraging and has led to improved orders for the fall season, evidenced by our heightened outlook for the full year. We move forward with strong momentum across our business, and with $357 million in cash and no debt, we are well capitalized to execute our future growth strategies.”
Ok Angel…go get me some money.
I am HUGE!!!
$$$MR. MARKET$$$
PS..if you earn on this stock, please don't forget my favorite charity...www.dereksdreams.com
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