LULU ==> The Beat the Streets Winner

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  • mrmarket
    Administrator
    • Sep 2003
    • 5971

    LULU ==> The Beat the Streets Winner

    Does anyone besides me remember the Little Lulu cartoon? They were shown on channel 38 on the Willie Whistle show. As I remember, I would stare at the TV until I had “X’s” for eyes, but when Little Lulu came on – that was my cue to get up and go play with Spridle. I hated that cartoon…HATED IT.



    Things got a little better when I got older and saw the movie, “To Sir with Love” starring Sydney Poitier. Now this movie wasn’t that much better than the Little Lulu cartoon. In fact, I don’t even remember the plot.



    What I do remember is at the end of the movie he put on boxing gloves and some girl named “Lulu” sang the theme song to the movie.

    Which brings me to finding a stock I like in this very confuzzled market. Well, when in doubt, go with earnings earnings earnings. When it comes to earnings, this stock is a LULU!

    Today I bought lululemon athletica (LULU) at 39.13. I will sell it in 4 to 6 weeks at 45.09. Here’s why I like LULU:

    First of all, look at this chart…look at how it just rests in my hand:



    LULU’s stock is up 250% in the last 52 weeks. Why? Because they are making money hand over fist, that’s why.

    Lululemon Athletica Inc. engages in the design, manufacture, and distribution of athletic apparel and accessories for women, men, and female youth in Canada, the United States, and Australia. The company’s apparel products include fitness pants, shorts, tops, and jackets for healthy lifestyle activities, such as yoga, running, and general fitness. Its fitness-related accessories comprise an array of items, such as bags, socks, underwear, yoga mats, instructional yoga DVDs, and water bottles. The company sells its products through its retail stores; independent franchises; and a network of wholesale accounts that includes yoga studios, health clubs, and fitness centers, as well as directly through e-commerce. As of January 31, 2010, it operated 124 company-owned and franchise stores under the lululemon athletica and ivivva athletica brand names.

    Someone must like their products. They opened up a store on Nassau St in Princeton and that real estate ain’t cheap, so they must have some ridiculous margins on the clothing they sell AND they must be selling a lot of it. So what’s so great about selling yoga apparel? Don’t ask me, ask the loyal customers. It’s the pants. It’s all in the pants. . The signature Lulu piece is the $98 Groove Pant. Lulu pants made out of formfitting Luon, a fabric celebrated mainly for its ability to shape and display the buttocks. Go to any high end neighborhood, the Luluheads are everywhere and they are willing to talk about Lululemon:
    • Disclaimer: I haven't actually ever bought anything from Lululemon. As a poor college student, their products are WAY out of my budget. However, their FREE yoga sessions on Sunday mornings keep me coming back every week. Top yoga instructors in the area are invited to teach a class each week. You can bring your own mat or borrow one of theirs. Oh, and be sure to arrive around 30 minutes early to get a good spot (or a spot at all), as each session tends to be really full.
    I really love this location. The staff is super-friendly and has always offered me good advice on yoga studios in the area, even if I don't end up buying anything from them. When I do save up enough cash one day, Lululemon will definitely gain my service.
    • Lululemon was brought to my awareness by a bike-riding enthusiast friend of mine, who swore up and down by their tops and bottoms for physical acitvities. I've never been a person who wants to pay more than 20 bucks on stuff I'm going to get sweaty in, and at that time they were only opened in NYC.
    Now they are open in a great location on Nassau St. in Princeton. I still have not paid more than 40 bucks for any sort of work out gear, but said friend gave my a GC for Christmas, so I'm looking forward to putting that towards a pair of their crazy awesome leggings for yoga and outdoor running.

    I've purchased only little items there, but as little as the purchase the staff is always friendly. They also give your purchase in awesome reusable totes that are great for toting lunch or groceries. Each store also focuses on a lot of local outdoor/physical activities so on their board/table by the door there are plenty of maps, business cards, and information on all the fun stuff to do in the Princeton area (and there are a lot!).

    Which brings me to my FAVORITE thing about Lululemon- their free Sunday morning yoga sessions. My best friend and I make it a point to go every Sunday, and we've discovered a love for yoga through each practice. Like the previous reviewer said, get there a little early to secure your spot,as the place will fill up fast! Each week is taught by a local instructor, so it's cool because you get exposed to all different ways of instruction and it's a good opportunity if you're looking to attend a class on the regular (many of the instructors are from Yoga Above on Nassau or the Princeton Yoga Center on 508 or CanDo fitness at Forrestral).They'll often have their class schedules available after class. I've only had one week where I wasn't in love with the instructor, but it was free, so it was fine!!
    • Once you get over the initial sticker shock, you will find yourself among the rest of us devoted Lululemon lovers willing to shell out $90 for a pair of yoga pants. Now, whether you choose to do yoga in them is up to you.
    Their workout clothes are great quality and they make you look fabulous -- it's extra motivation for me to see my butt look nice in workout gear as I hit up the gym... or just lounge around the apartment. Their Be Still / Still pants rock -- you will live in them.
    • All true, but socially speaking, Luluheads are much like sailors who wear their deck shoes in town. Oh, what, these? Why, yes, I do happen to own a boat. Tight yoga pants are a nice way of letting people know that you’re spiritual and healthy, can pay $20 a class for yoga, and are very flexible.
    • Thanks for the shout out to my blog, Lululemon Addict. (I never knew we were called Lumonheads and to be honest I don't care for the term). I am a Lululemon wearer who *doesn't* do yoga or studio classes. I could care less about Lululemon's manifesto but I do like their focus on the customer and quality. Women buy Lululemon because it is not only stylish but technically and functionally superior to nearly every other woman's brand on the market.
    Enough testimonial? Chances are you’ve had a conversation recently with someone who has espoused the benefits of yoga. Yes yoga is hot. People are tired of ruining their skeleton doing all other kinds of impact training. If you’re into yoga, you have to be Lululemon stuff. It goes hand in hand. You go into a Lululemon store and you get a free yoga class. Once the free class is over, all of the lemmings run to the check out register to get their coupon so they can buy the $98 pants. Does it sound like a cult? Of course it’s a cult. In a little more than 10 years, Lululemon has grown from a single store in Vancouver, to a publicly traded company with 124 outlets and $450 million in annual revenue. The place is freakishly good. Lululemon stores generate $1,800 in sales per square foot, compared with only $600 for such superstar retailers such as J.Crew and Abercrombie & Fitch.

    On its Web site, Lululemon says the training program has been "such a success that the Lululemon people have created a life for themselves that most people could only dream of. Yeah…okay. Pass the Koolaid….or leggings. I guess it’s hard to explain…you have to be there. They are planning on expanding from yoga to tri-athletes…..another cult to lure into the stores. Luluheads (ie the customers) think they are part of a secret club. Every celebrity you can possibly imagine in People and Us magazine can be seen wearing Lulu clothes. And yes..their butts are perfect.

    So what about the perfectly good money that springs from these yoga mats?
    • LULU earned $28.5 million, or 40 cents per share in the quarter ending January 31, 2010, up from $10.9 million, or 16 cents per share in the year-ago period. Sales for the fourth-quarter skyrocketed to $160.6 million, up 55% from $103.0 million in the similar period a year prior.
    • Gross profit for the quarter increased by 67.6% to $86.6 million, and as a percentage of net revenue gross profit increased to 53.9% for the quarter from 49.7% in the fourth quarter of fiscal 2008.
    • Lululemon widely beat the estimates of ANAL-ysts who predicted earnings of 29 cents per share on sales of $143.5 million.
    • Net revenue for the fiscal year increased 28.1% to $452.9 million from $353.5 million in fiscal 2008. Net revenue from corporate-owned stores was $393.5 million, an increase of 24.7% from $315.5 million in fiscal 2008, and comparable-store sales increased by 9% on a constant-dollar basis.
    The 3 year sales annual growth rate is 43% and its earnings growth over this period is 89%. Wow! The net margins are at 13% and Return on Equity is 30%. It’s a freakin money machine!

    For the first quarter of fiscal 2010, the company expects to earn between 18 cents and 20 cents per share, and $1 to $1.05 per share for the full year. ANAL-ysts are predicting first quarter earnings of 17 cents per share, and full year profits of 96 cents per share. That’s brilliant you ANAL-ysts. The company has destroyed earnings estimates every quarter and you ANAL-ysts go and make estimates below what the company has just said. They pay you guys money to do that on Wall Street?

    That’s all well and good, but based on what $$$MR. MARKET$$$ has seen and heard about yoga and every woman in the world wanting to wear these pants, the 2010 revenues are going to be $675 million which will translate to earnings of $1.35 per share. If you multiply this number times the 12 month trailing PE of 48, you get a share price of $1.35 x 48 = $64.80. Yup..that’s way past my target any way you do the math. You just cannot lose with this company. Can’t LOSE!

    Ask the head yogi:

    Christine Day, lululemon’s CEO stated: “We are very pleased with the growing sales momentum in our business which has accelerated as the economy has improved and with some of our key initiatives which have taken hold, such as expanding our running line, elevated product to give more value to our customers, and our e-commerce launch. Our 29% comparable-store sales increase reflects the strength of the lululemon brand driven by our quality, design, product innovation and unique positioning. We have seen our e-commerce business really take off. I think we’ve seen it slow a little bit because of product availability over the last few weeks and that’s been something that we’ve really been working on and driving the units to that because we don’t want to obviously frustrate our guests there. “
    In other words, the crap is FLYING off of the shelves. Now don’t get me wrong, sit down, take a deep breath. Meditate and clear your mind. Now go fill your bank account with cash. Thanks LULU!!


    I am HUGE!!!


    $$$MR. MARKET$$$
    Last edited by mrmarket; 06-16-2010, 04:19 PM.
    =============================

    I am HUGE! Bring me your finest meats and cheeses.

    - $$$MR. MARKET$$$
  • Peter Hansen
    Banned
    • Jul 2005
    • 3968

    #2
    Lulu

    Mr M , I gotta tell you , the LULU cartoon sucked but a comic strip which ran in the NY Daily News called Smokey Stover was WORSE!

    Comment

    • jiesen
      Senior Member
      • Sep 2003
      • 5319

      #3
      nice pick!

      Yoga is a stretch, but I'm in with you on this one at 39!

      Comment

      • peanuts
        Senior Member
        • Feb 2006
        • 3365

        #4
        That's a great write-up and I like the profits. Great pick, Mr. Market.

        I've got a sister that is big into yoga, and she is recruiting others all the time. They will have a lobbyist in no time.

        What is bigger than huge?
        Hide not your talents.
        They for use were made.
        What's a sundial in the shade?

        - Benjamin Franklin

        Comment

        • ninner
          Senior Member
          • Dec 2004
          • 524

          #5
          Originally posted by mrmarket View Post
          Does anyone besides me remember the Little Lulu cartoon? They were shown on channel 38 on the Willie Whistle show. As I remember, I would stare at the TV until I had “X’s” for eyes, but when Little Lulu came on – that was my cue to get up and go play with Spridle. I hated that cartoon…HATED IT.



          Things got a little better when I got older and saw the movie, “To Sir with Love” starring Sydney Poitier. Now this movie wasn’t that much better than the Little Lulu cartoon. In fact, I don’t even remember the plot.



          What I do remember is at the end of the movie he put on boxing gloves and some girl named “Lulu” sang the theme song to the movie.

          Which brings me to finding a stock I like in this very confuzzled market. Well, when in doubt, go with earnings earnings earnings. When it comes to earnings, this stock is a LULU!

          Today I bought lululemon athletica (LULU) at 39.13. I will sell it in 4 to 6 weeks at 45.09. Here’s why I like LULU:

          First of all, look at this chart…look at how it just rests in my hand:



          LULU’s stock is up 250% in the last 52 weeks. Why? Because they are making money hand over fist, that’s why.

          Lululemon Athletica Inc. engages in the design, manufacture, and distribution of athletic apparel and accessories for women, men, and female youth in Canada, the United States, and Australia. The company’s apparel products include fitness pants, shorts, tops, and jackets for healthy lifestyle activities, such as yoga, running, and general fitness. Its fitness-related accessories comprise an array of items, such as bags, socks, underwear, yoga mats, instructional yoga DVDs, and water bottles. The company sells its products through its retail stores; independent franchises; and a network of wholesale accounts that includes yoga studios, health clubs, and fitness centers, as well as directly through e-commerce. As of January 31, 2010, it operated 124 company-owned and franchise stores under the lululemon athletica and ivivva athletica brand names.

          Someone must like their products. They opened up a store on Nassau St in Princeton and that real estate ain’t cheap, so they must have some ridiculous margins on the clothing they sell AND they must be selling a lot of it. So what’s so great about selling yoga apparel? Don’t ask me, ask the loyal customers. It’s the pants. It’s all in the pants. . The signature Lulu piece is the $98 Groove Pant. Lulu pants made out of formfitting Luon, a fabric celebrated mainly for its ability to shape and display the buttocks. Go to any high end neighborhood, the Luluheads are everywhere and they are willing to talk about Lululemon:
          • Disclaimer: I haven't actually ever bought anything from Lululemon. As a poor college student, their products are WAY out of my budget. However, their FREE yoga sessions on Sunday mornings keep me coming back every week. Top yoga instructors in the area are invited to teach a class each week. You can bring your own mat or borrow one of theirs. Oh, and be sure to arrive around 30 minutes early to get a good spot (or a spot at all), as each session tends to be really full.
          I really love this location. The staff is super-friendly and has always offered me good advice on yoga studios in the area, even if I don't end up buying anything from them. When I do save up enough cash one day, Lululemon will definitely gain my service.
          • Lululemon was brought to my awareness by a bike-riding enthusiast friend of mine, who swore up and down by their tops and bottoms for physical acitvities. I've never been a person who wants to pay more than 20 bucks on stuff I'm going to get sweaty in, and at that time they were only opened in NYC.
          Now they are open in a great location on Nassau St. in Princeton. I still have not paid more than 40 bucks for any sort of work out gear, but said friend gave my a GC for Christmas, so I'm looking forward to putting that towards a pair of their crazy awesome leggings for yoga and outdoor running.

          I've purchased only little items there, but as little as the purchase the staff is always friendly. They also give your purchase in awesome reusable totes that are great for toting lunch or groceries. Each store also focuses on a lot of local outdoor/physical activities so on their board/table by the door there are plenty of maps, business cards, and information on all the fun stuff to do in the Princeton area (and there are a lot!).

          Which brings me to my FAVORITE thing about Lululemon- their free Sunday morning yoga sessions. My best friend and I make it a point to go every Sunday, and we've discovered a love for yoga through each practice. Like the previous reviewer said, get there a little early to secure your spot,as the place will fill up fast! Each week is taught by a local instructor, so it's cool because you get exposed to all different ways of instruction and it's a good opportunity if you're looking to attend a class on the regular (many of the instructors are from Yoga Above on Nassau or the Princeton Yoga Center on 508 or CanDo fitness at Forrestral).They'll often have their class schedules available after class. I've only had one week where I wasn't in love with the instructor, but it was free, so it was fine!!
          • Once you get over the initial sticker shock, you will find yourself among the rest of us devoted Lululemon lovers willing to shell out $90 for a pair of yoga pants. Now, whether you choose to do yoga in them is up to you.
          Their workout clothes are great quality and they make you look fabulous -- it's extra motivation for me to see my butt look nice in workout gear as I hit up the gym... or just lounge around the apartment. Their Be Still / Still pants rock -- you will live in them.
          • All true, but socially speaking, Luluheads are much like sailors who wear their deck shoes in town. Oh, what, these? Why, yes, I do happen to own a boat. Tight yoga pants are a nice way of letting people know that you’re spiritual and healthy, can pay $20 a class for yoga, and are very flexible.
          • Thanks for the shout out to my blog, Lululemon Addict. (I never knew we were called Lumonheads and to be honest I don't care for the term). I am a Lululemon wearer who *doesn't* do yoga or studio classes. I could care less about Lululemon's manifesto but I do like their focus on the customer and quality. Women buy Lululemon because it is not only stylish but technically and functionally superior to nearly every other woman's brand on the market.
          Enough testimonial? Chances are you’ve had a conversation recently with someone who has espoused the benefits of yoga. Yes yoga is hot. People are tired of ruining their skeleton doing all other kinds of impact training. If you’re into yoga, you have to be Lululemon stuff. It goes hand in hand. You go into a Lululemon store and you get a free yoga class. Once the free class is over, all of the lemmings run to the check out register to get their coupon so they can buy the $98 pants. Does it sound like a cult? Of course it’s a cult. In a little more than 10 years, Lululemon has grown from a single store in Vancouver, to a publicly traded company with 124 outlets and $450 million in annual revenue. The place is freakishly good. Lululemon stores generate $1,800 in sales per square foot, compared with only $600 for such superstar retailers such as J.Crew and Abercrombie & Fitch.

          On its Web site, Lululemon says the training program has been "such a success that the Lululemon people have created a life for themselves that most people could only dream of. Yeah…okay. Pass the Koolaid….or leggings. I guess it’s hard to explain…you have to be there. They are planning on expanding from yoga to tri-athletes…..another cult to lure into the stores. Luluheads (ie the customers) think they are part of a secret club. Every celebrity you can possibly imagine in People and Us magazine can be seen wearing Lulu clothes. And yes..their butts are perfect.

          So what about the perfectly good money that springs from these yoga mats?
          • LULU earned $28.5 million, or 40 cents per share in the quarter ending January 31, 2010, up from $10.9 million, or 16 cents per share in the year-ago period. Sales for the fourth-quarter skyrocketed to $160.6 million, up 55% from $103.0 million in the similar period a year prior.
          • Gross profit for the quarter increased by 67.6% to $86.6 million, and as a percentage of net revenue gross profit increased to 53.9% for the quarter from 49.7% in the fourth quarter of fiscal 2008.
          • Lululemon widely beat the estimates of ANAL-ysts who predicted earnings of 29 cents per share on sales of $143.5 million.
          • Net revenue for the fiscal year increased 28.1% to $452.9 million from $353.5 million in fiscal 2008. Net revenue from corporate-owned stores was $393.5 million, an increase of 24.7% from $315.5 million in fiscal 2008, and comparable-store sales increased by 9% on a constant-dollar basis.
          The 3 year sales annual growth rate is 43% and its earnings growth over this period is 89%. Wow! The net margins are at 13% and Return on Equity is 30%. It’s a freakin money machine!

          For the first quarter of fiscal 2010, the company expects to earn between 18 cents and 20 cents per share, and $1 to $1.05 per share for the full year. ANAL-ysts are predicting first quarter earnings of 17 cents per share, and full year profits of 96 cents per share. That’s brilliant you ANAL-ysts. The company has destroyed earnings estimates every quarter and you ANAL-ysts go and make estimates below what the company has just said. They pay you guys money to do that on Wall Street?

          That’s all well and good, but based on what $$$MR. MARKET$$$ has seen and heard about yoga and every woman in the world wanting to wear these pants, the 2010 revenues are going to be $675 million which will translate to earnings of $1.35 per share. If you multiply this number times the 12 month trailing PE of 48, you get a share price of $1.35 x 48 = $64.80. Yup..that’s way past my target any way you do the math. You just cannot lose with this company. Can’t LOSE!

          Ask the head yogi:

          Christine Day, lululemon’s CEO stated: “We are very pleased with the growing sales momentum in our business which has accelerated as the economy has improved and with some of our key initiatives which have taken hold, such as expanding our running line, elevated product to give more value to our customers, and our e-commerce launch. Our 29% comparable-store sales increase reflects the strength of the lululemon brand driven by our quality, design, product innovation and unique positioning. We have seen our e-commerce business really take off. I think we’ve seen it slow a little bit because of product availability over the last few weeks and that’s been something that we’ve really been working on and driving the units to that because we don’t want to obviously frustrate our guests there. “
          In other words, the crap is FLYING off of the shelves. Now don’t get me wrong, sit down, take a deep breath. Meditate and clear your mind. Now go fill your bank account with cash. Thanks LULU!!


          I am HUGE!!!


          $$$MR. MARKET$$$
          Bert or whatever your name is ...LULU is going bye bye!!! I hate to tell you but we are going into another bear market.. first stop is the 35.76 level and then down to 25 smackers!!! seeya dont wanna be you!!!

          Comment

          • mrmarket
            Administrator
            • Sep 2003
            • 5971

            #6
            Originally posted by ninner View Post
            Bert or whatever your name is ...LULU is going bye bye!!! I hate to tell you but we are going into another bear market.. first stop is the 35.76 level and then down to 25 smackers!!! seeya dont wanna be you!!!

            Of course a bear market will take down almost all companies like a tsunami. Our goal in this forum is to consistently outperform the market. There is no doubt in my mind that LULU will do that.

            If you are so prescient that you can predict when the overall market will go up or down then you really don't need to be able to pick individual stocks now, do you?
            =============================

            I am HUGE! Bring me your finest meats and cheeses.

            - $$$MR. MARKET$$$

            Comment

            • zombie
              Junior Member
              • Jun 2009
              • 27

              #7
              Originally posted by mrmarket View Post
              Of course a bear market will take down almost all companies like a tsunami. Our goal in this forum is to consistently outperform the market. There is no doubt in my mind that LULU will do that.

              If you are so prescient that you can predict when the overall market will go up or down then you really don't need to be able to pick individual stocks now, do you?
              Well said!

              Comment

              • steelman
                Senior Member
                • Jun 2008
                • 648

                #8
                Go Ernie, Go Ernie, it's your Birthday!
                Best,
                Steel
                It's time to Grab the Bull by the Horns!

                Comment

                • ninner
                  Senior Member
                  • Dec 2004
                  • 524

                  #9
                  Originally posted by mrmarket View Post
                  Of course a bear market will take down almost all companies like a tsunami. Our goal in this forum is to consistently outperform the market. There is no doubt in my mind that LULU will do that.

                  If you are so prescient that you can predict when the overall market will go up or down then you really don't need to be able to pick individual stocks now, do you?
                  sure cus then the trend is up most stocks will go up and when the trend is down most stocks go down.....this is not a time to be buying at least until another FTD occurs which in my opinion wont be for awhile.


                  cheers

                  Comment

                  • mrmarket
                    Administrator
                    • Sep 2003
                    • 5971

                    #10
                    LULU is a salmon..it goes up no matter what. I haven't liked a stock this much in a long time!
                    =============================

                    I am HUGE! Bring me your finest meats and cheeses.

                    - $$$MR. MARKET$$$

                    Comment

                    • wooish
                      Senior Member
                      • Dec 2008
                      • 499

                      #11
                      Mr. Market

                      Since you responded to my other thread about steady income by selling covered calls, I figure you want to make some $$$. Since you're holding LULU stocks now and just sitting on it waiting for your $45.09 target, What if I tell you right now that you can put those LULU to work tomorrow and see $$$ depositing into your account while you're waiting for your LULU to bring you the meat and cheese.

                      Let's make a few assumptions based on your initial LULU writeup

                      1. You bought LULU @ 39.13.
                      2. You want to sell LULU @ 45.09 in 4-6 weeks, and willing to hold until you reach your target.
                      3. Let's assume you bought 1000 shares of LULU for total of $39130

                      So, instead of sitting on your shares you can make some $$$ right now by doing the following:

                      1. First you will need to remove your sell limit order which I assume is $45.09
                      2. Sell the June 18 $45 calls for .65 (today's closing price)
                      3. Assume you have 1000 shares of LULU, by selling the June covered calls, you will instantly have .65 x 1000 = $650 deposit into your account.

                      What's next?

                      1. Since you sold the covered calls for the $650 premium, you CAN NOT sell your LULU shares until after June 18 expirations.
                      2. From now until expiration, when LULU went past $45, someone "may" buy away your shares for $45/share which is OK because your target was to sell @ $45 anyway.
                      3. Upon expiration on June 18, if LULU is below $45 you get to keep the full premium of $650 with your shares untouched.

                      So there you have it, an extra $650 to buy yourself a lot of meat and cheese.

                      Comment

                      • mrmarket
                        Administrator
                        • Sep 2003
                        • 5971

                        #12
                        Originally posted by wooish View Post
                        Mr. Market

                        Since you responded to my other thread about steady income by selling covered calls, I figure you want to make some $$$. Since you're holding LULU stocks now and just sitting on it waiting for your $45.09 target, What if I tell you right now that you can put those LULU to work tomorrow and see $$$ depositing into your account while you're waiting for your LULU to bring you the meat and cheese.

                        Let's make a few assumptions based on your initial LULU writeup

                        1. You bought LULU @ 39.13.
                        2. You want to sell LULU @ 45.09 in 4-6 weeks, and willing to hold until you reach your target.
                        3. Let's assume you bought 1000 shares of LULU for total of $39130

                        So, instead of sitting on your shares you can make some $$$ right now by doing the following:

                        1. First you will need to remove your sell limit order which I assume is $45.09
                        2. Sell the June 18 $45 calls for .65 (today's closing price)
                        3. Assume you have 1000 shares of LULU, by selling the June covered calls, you will instantly have .65 x 1000 = $650 deposit into your account.

                        What's next?

                        1. Since you sold the covered calls for the $650 premium, you CAN NOT sell your LULU shares until after June 18 expirations.
                        2. From now until expiration, when LULU went past $45, someone "may" buy away your shares for $45/share which is OK because your target was to sell @ $45 anyway.
                        3. Upon expiration on June 18, if LULU is below $45 you get to keep the full premium of $650 with your shares untouched.

                        So there you have it, an extra $650 to buy yourself a lot of meat and cheese.

                        My financial advisor, Austin Dutton, also advocates covered calls:

                        www.austindutton.com
                        =============================

                        I am HUGE! Bring me your finest meats and cheeses.

                        - $$$MR. MARKET$$$

                        Comment

                        • steelman
                          Senior Member
                          • Jun 2008
                          • 648

                          #13
                          Wooish,

                          Is the minimum amount of shares owned for a covered call 100 or 1000? Thanks.
                          Best,
                          Steel
                          It's time to Grab the Bull by the Horns!

                          Comment

                          • wooish
                            Senior Member
                            • Dec 2008
                            • 499

                            #14
                            1 contract = 100 shares so the minimum is 100 shares of stock. Don't forget to calculate the commission fee to justify selling the covered call.

                            Comment

                            • steelman
                              Senior Member
                              • Jun 2008
                              • 648

                              #15
                              Lululemon has been having a nice run the last 10 days or so! I had picked up the $45 Sept. call. Thanks $$$MM$$$
                              Best,
                              Steel
                              It's time to Grab the Bull by the Horns!

                              Comment

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