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Despite all the bullish hype, my sentiments are in line with this guy on Seeking Alpha. (he's caught in the short squeeze). I've been in and out of GMCR for a couple of years and following it regularly. (It's my template chart on Scottrade, so I see it everyday). When I saw the AH on TV last night, I thought maybe SBUX had bot them out. But no. Price of coffee increasing also. I think the short is valid, regardless of gap filling. http://seekingalpha.com/article/2577...t?source=yahoo
"Caffeine High. Since our publication last Thursday, the S&P 500 has fallen 3%, and unfortunately, our Investor’s (H)Edge Portfolio has taken a hit as well. But virtually all the decline was caused by just three stocks, the worst of which was one of our short positions, Green Mountain Coffee Roasters (GMCR).
GMCR shot up 41% today, increasing its market cap by more than $3 billion. The rise was triggered by an announcement that Starbucks (SBUX) will sell its coffee in K-cup pods for the GMCR single-serve brewers. Sounds great, right? Uh, maybe not.
I was flabbergasted at the market’s reaction to the news, as were a host of other analysts, since it appears that the main result of the SBUX-GMCR partnership will be a decrease in GMCR’s profit margins. Obviously, GMCR won’t make as much money on a cup of Starbucks’ coffee as they make on their own brand. Moreover, GMCR continues to be extremely cash-poor, with a cash-per-share of only $0.23. Plus, the company is under an informal investigation by the SEC and is involved in many class-action lawsuits that include questionable insider selling transactions.
One can only imagine that today’s announcement caused a terrific short squeeze since nearly 25% of the GMCR’s float is short. It would appear that the buying frenzy was further fueled by aggressive day traders and perhaps unsophisticated investors who look at GMCR’s partnership with Starbucks as exciting. It was exciting for Starbucks, as the company now has a new sales outlet for its coffee (SBUX gained only about 10% on the news), but I can’t see anything good about that for GMCR. Although it was dismaying to see the stock price skyrocket on one of our short positions, we remain extremely bearish on GMCR."
Despite all the bullish hype, my sentiments are in line with this guy on Seeking Alpha. (he's caught in the short squeeze). I've been in and out of GMCR for a couple of years and following it regularly. (It's my template chart on Scottrade, so I see it everyday). When I saw the AH on TV last night, I thought maybe SBUX had bot them out. But no. Price of coffee increasing also. I think the short is valid, regardless of gap filling. http://seekingalpha.com/article/2577...t?source=yahoo
"Caffeine High. Since our publication last Thursday, the S&P 500 has fallen 3%, and unfortunately, our Investor’s (H)Edge Portfolio has taken a hit as well. But virtually all the decline was caused by just three stocks, the worst of which was one of our short positions, Green Mountain Coffee Roasters (GMCR).
GMCR shot up 41% today, increasing its market cap by more than $3 billion. The rise was triggered by an announcement that Starbucks (SBUX) will sell its coffee in K-cup pods for the GMCR single-serve brewers. Sounds great, right? Uh, maybe not.
I was flabbergasted at the market’s reaction to the news, as were a host of other analysts, since it appears that the main result of the SBUX-GMCR partnership will be a decrease in GMCR’s profit margins. Obviously, GMCR won’t make as much money on a cup of Starbucks’ coffee as they make on their own brand. Moreover, GMCR continues to be extremely cash-poor, with a cash-per-share of only $0.23. Plus, the company is under an informal investigation by the SEC and is involved in many class-action lawsuits that include questionable insider selling transactions.
One can only imagine that today’s announcement caused a terrific short squeeze since nearly 25% of the GMCR’s float is short. It would appear that the buying frenzy was further fueled by aggressive day traders and perhaps unsophisticated investors who look at GMCR’s partnership with Starbucks as exciting. It was exciting for Starbucks, as the company now has a new sales outlet for its coffee (SBUX gained only about 10% on the news), but I can’t see anything good about that for GMCR. Although it was dismaying to see the stock price skyrocket on one of our short positions, we remain extremely bearish on GMCR."
If it adds anything....I gave up coffee for lent....that should drop the price right there....
I'm tempted to buy some $55 puts, when the excitement wears off it might fill the gap.
I bought some June $50 Puts. Let's hope this thing falls as quickly as it came up. Today, the DOW is down 242 points and GMCR is up 4%!?!?!? What a crazy month this has been with the Middle East and the earthquake in Japan.
Best, Steel It's time to Grab the Bull by the Horns!
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